C. R. A. P.

C.R.A.P. is the acronym that author Robin Williams uses in her book The Non-Designer's Design Book to teach basic design principles to people like you and me (non-designers).

To native speakers, this is a funny acronym because one of the uses for the word crap is as an adjective to describe something that has bad design or is useless. (note: be careful because crap is a slang word and one of the uses of this word is much worse than the one above. Don't use it in formal situations until you are 100% sure of how to use it).

The acronym stands for:
Contrast – when you change a size or font, make it REALLY different.
Repetition – have a theme to your design. Make like things alike.
Alignment – each element in your slide should be aligned other elements.
Proximity – related items should be close to each other.

I will write more about each item in this blog. Be sure to consider your slides in light of these principles.

Daniel (a.k.a. GTB/Samurai Theologian)