Repetition

In this post we continue looking at the principles represented in the acronym C. R. A. P. from Robin Williams’ book the Non-Designers Design Book. In the previous post we looked at Contrast. In this post, we look at the next letter in the acronym, Repetition. According to Williams, the key principle of repetition states that you “repeat some aspect of the design throughout the entire piece.” The repetitive element could be a bold font, a bullet, a color, or anything else that the audience might recognize. Repetition helps your slideshow (or other work) be consistent and unified.

When designing a slideshow in Powerpoint, try to use repetition from slide to slide. When each slide has a different background, it sometimes looks childish. Try to find some element to repeat to give unity to each slide in your show. If you give a handout to your audience, consider repeating some element from your slideshow.